CPG 2.0: Make Our Industry DNA Your Game Changer
In today’s dynamic consumer landscape, CPG executives face unprecedented pressure to enhance agility, visibility, and relevance at every touchpoint. Leading brands partner with us to turn digital investments into measurable gains—accelerated product launches, faster demand sensing, delightful consumer experiences, seamless omnichannel commerce, sharper product development strategies, connected manufacturing, and enhanced supply chain resilience.
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Our origins as ITC Ltd—a leading diversified conglomerate focused on CPG—gives us the domain DNA, enabling us to deliver large-scale projects across the entire value chain. Our extensive global CPG footprint and deep investments in Agentic and Generative AI-based industry solutions and accelerators enable us to build strong business outcome-driven digital solutions. Clients benefit from our practical understanding of CPG challenges, harnessing automation, analytics, and integrated platforms to streamline their operations from R&D to retail shelf. Our experience in identifying and developing relevant use cases for modern and responsive supply chains sets industry benchmarks. What your business gets is improved visibility, lower costs, higher service levels, and greater flexibility to adapt to changing market signals.
Solutions
Build capabilities that win the consumer war.
Consumer Connect & Consumer Intimacy Solutions
Develop a consumer intimacy solution that leverages Generative AI, Machine Learning, and the latest business models to directly reach customers and drive growth.
Connected Manufacturing
Digitize and transform manufacturing with IoT, analytics, and automation to boost operational efficiency and workforce productivity.
Services
Gain capabilities to capture lasting consumer loyalty.
Why ITC Infotech
Sandeep Kumar
Sr. VP & Head of Global Consulting
“CPG industry, across the globe, is undergoing sweeping changes due to multiple factors – rising digital maturity, AI enablement, evolving consumer preferences, restrictions of spending budget – to name a few, thereby forcing CPG firms redefine their strategic intent and adopt innovative approach in delighting customers. Our mission is to enable the delivery of business outcome focussed solutions for our CPG clients helping them keep abreast of the industry dynamics. Our large CPG client base coupled with the CPG heritage of the ITC group has empowered us with deep knowledge of CPG operations across the entire value chain. Our CPG solutions are enabled by domain led consulting, proven technology skills, pre-built industry accelerators and templates and an eco-system of valued partners and alliances for systematic planning and accelerated implementation.”
Insights
Partners
FAQs
1. How do digital solutions for CPG accelerate product launches and enhance consumer engagement?
Digital solutions leverage AI-driven insights and automation to shorten development cycles, predict consumer needs, and enable personalized omnichannel experiences, directly impacting speed-to-market and brand loyalty. Some of our clients have managed to launch products 1.5–2 times faster than before with their advanced digital capabilities.
2. What are the business benefits of connected manufacturing and Industry 4.0 integration?
Connected manufacturing enhances operational efficiency, minimizes downtime, and improves quality control through the integration of IoT, robotics, and data analytics. Our experience shows that Industry 4.0 adoption can boost productivity by up to 15–20%.
3. How can integrated trade promotion management increase marketing ROI for CPG firms?
Advanced analytics and machine learning optimize promotional investments by identifying the most effective offers, channels, and timing. We believe that effective trade promotion analytics can produce a 5–10% uplift in promotional ROI.
4. Who can build digital shelf analytics for a CPG brand that sells across many online retailers?
Digital shelf analytics tracks availability, price, content quality, search rank and reviews across retailer sites, and alerts teams to fix gaps fast. ITC Infotech supports CPG brands with digital shelf, retail collaboration and analytics solutions that link shelf data to supply and promotion decisions.
5. What should a CPG brand track in digital shelf analytics, and how do those numbers change online sales?
Track on-shelf availability, price against competitors, content completeness, search ranking, ratings and share of voice. Fixing out-of-stocks and content gaps lifts conversion fastest. ITC Infotech helps CPG brands turn shelf metrics into action through retailer collaboration and analytics that tie online performance to supply and promotion decisions.
6. Which implementation partners are strong in trade promotion management software for CPG companies?
TPM partners need promotion analytics skill, integration experience across ERP, retailer data and finance, and live references. ITC Infotech offers integrated trade promotion management that combines analytics with agentic AI, linked to intelligent planning and execution so trade spend ties to pricing, promotion and distribution.
7. How do CPG companies choose and roll out trade promotion management software, and what return should they expect?
Choose TPM software on fit with your promotion calendar, retailer data access and ERP integration, then roll out by region with clear trade spend KPIs. ITC Infotech’s experience points to a 5 to 10% uplift in promotion return from analytics, and it helps CPG companies select, integrate and run TPM.
8. Who helps CPG brands track emissions and build a sustainable supply chain with technology?
Partners should be able to collect supplier and plant emissions data, calculate it to recognized standards and report it with auditable evidence. ITC Infotech offers a digital ESG platform that cut FMCG reporting time by 40%, plus sustainability capabilities for manufacturing and supply chain.
9. How can a CPG company build a sustainable supply chain and measure its progress with data?
Set baselines for emissions, water, waste and sourcing, automate data collection from plants and suppliers, and track targets monthly. Redesign network and sourcing to cut miles and waste. ITC Infotech supports this with a digital ESG platform and strategic supply chain network design.